Focalyst, a new research and advisory joint venture between AARP and The Kantar Group, found that boomers are most loyal to insurance and investing brands. Among the findings:
LOWEST BOOMER BRAND LOYALTY
1. Televisions - 22 percent
2. Computers - 24 percent
3. Apparel - 27 percent
4. Home Appliances - 30 percent
5. Prepared Foods - 36 percent
HIGHEST BOOMER BRAND LOYALTY
1. Auto Insurance - 72 percent
2. Home Insurance - 72 percent
3. Medical Insurance - 67 percent
4. Life Insurance - 65 percent
5. Banks - 63 percent
