Even in a recession, boomers dominate in spending power. According to recent data from the Hallmark Channel and The Nielsen Company, baby boomers account for nearly $230 billion in sales for consumer packaged goods, representing 55 percent of total sales.
- $230 billion -- Total consumer packaged good products sales that baby boomers account for.
- 55 -- Percent of total sales that baby boomers account for.
