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Boomers use social media

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February 26, 2009 • Reprints

  • 25% -- Approximate percentage of Boomers who are active in social networks.
  • 46% -- Percentage of young boomers who consume social media; 39 percent of older boomers do so.
  • 16% -- Percentage of boomers who create their own content online.

Source: Forrester Research

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