Cutting Costs but Getting More: A Lesson in Running an Advisory Firm

It's important to keep a close eye on expenses when running a business. Even small, incremental savings can add up to meaningful amounts over time. Recently we changed our phone and Internet service provider--from AT&T to our local cable company, Cox Communications--and not only have we cut our expenses, but we've gotten an additional service.

We've used AT&T from the beginning of the business back in April 2007. The phones have always worked fine and I have no compliant about the speed at which we accessed the internet. Also, whenever we needed help, the people on the phone were always--or I should say, almost always--courteous. So why did we make the switch? Because every month, and I mean every month, our bill was different. For the first year or so, we would call after receiving the bill, and they would correct it, send us a new bill, and we would pay it. After a while, this got very old. The time it takes to contact the phone company is time taken away from the business.

That's what you might call a chronic inefficiency. With AT&T we were paying around $350 per month for three phone lines and Internet access. The cable company is charging us around $275 a month for the same three lines and Internet access, but with one additional feature. We now have cable TV! So we are getting more for less! Now I can cancel my online subscription to CNBC TV which is about $10 per month. The savings per year is close to $1,000 and we're getting more for our money.

Next Up: Going Paperless

Speaking on the topic of efficiency, our next move will probably be to go paperless. We are looking for a fairly priced document management solution, preferably one which integrates with a good contact management software, also known as CRM, for customer relationship management. Currently we use ACT but are considering a change, mostly because ACT interferes with other programs we are running. Also, ACT is sometimes a bit slow. I think it's a great bargain for the price, but since our cash flow is improving, it may be a good time to look for a long-term solution for our CRM needs. Moreover, it may be better to move more to cloud technology instead of desktop applications.

Can anyone recommend a good CRM?

How about a document management solution?

Thanks for reading!

About the Author
Mike Patton

Mike Patton

Mike Patton, CFP, AEP, is founder and president of Integrity Wealth Management, an RIA firm in Baton Rouge, La. In addition to his regular blog for AdvisorOne.com, Mike has written a series of articles in Investment Advisor magazine detailing his Road to Independence from wirehouse and bank broker to fee-only independent RIA. 

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