How to Get Back Into the Market Without Feeling Like a Sucker

For those who lament missing the long run-up in stocks, sector rotation offers a way to get in without buying high

Scared investors fled the markets in droves since the economic downturn. The faint of heart left in late 2007; others threw in the towel at various points in 2008; the unluckiest gave up in March of 2009, at the market bottom. The broader market moved up 64% for the balance of that year.

But many were far from convinced that the bad times were over, so they waited for the double dip or for the other shoe to fall. But that didn’t quite happen. The broader stock market is up 10% year to date. While the year had it’s scary moments, alert investors surely noticed that gold hit an all-time record, moving past $1,400; they’ve heard their share of gold bugs warning that gold will continue to rise, and they may have even heard the opinion of esteemed hedge fund investor and commodities enthusiast Jim Rogers predict last year that gold was going to $2,000 within a decade.

These uninvested investors may have noticed that all sorts of commodities have soared, including base metals and crude oil. And the reason they keep hearing over and over again for these price surges is the insatiable demand from China.

Ahh, China. Those who pay attention to investment headlines have doubtless observed the spate of IPOs recently launched on Chinese markets. Reminiscent of the ’90s-era IPO craze in the U.S., companies such as Baidu (BIDU) have enjoyed quite a run. The stock gained 360% on its opening day; it has returned 795% since then; and the Bespoke Investment Group’s blog calculates that an investor who got in at the opening IPO price would be up over 3,000% since its August 2005 debut. The latest Chinese IPOs are doing great so far. Just launched Wednesday, Youku.com (YOKU) is already up over 60% and Ecommerce China Dangdang (DANG) is up over 28%. Not bad returns for just two days.

Even conservative investors have no place to call home, with bond vigilantes kicking them out of a seemingly safe haven these past two years.

So what’s a sidelined investor to do?

The classic dollar-cost averaging strategy, whereby an investor builds his position slowly, perhaps in monthly installments, may seem unappealing to those who lament the long run-up they missed out on or are impatient to get both feet in. There is another respectable approach that avoids this psychological sting of buying high.

The fancy name portfolio managers give to this strategy is “sector rotation.” Yes, a lot of brave people have made lots of money in uncharted Chinese start-ups and with momentum in gold, but there are unloved market sectors that await a possible change in fortune.

An easy way for retail investors to gauge this would be to look at State Street’s nine sector SPDR ETFs. You will instantly see that while the market has had a healthy year, led by consumer discretionary and industrials sector stocks, that the health care and utilities sectors are both in the red this year. Think the new GOP Congress will kill Obamacare? If so, you can get in on the ground floor. The market so far does not seem to think this will happen, as the stocks remain moribund. But, already in today’s (Thursday’s) market, there appears to be a sector rotation to financials, which have underperformed this year, but have gained a whopping 1% on the day.

Despite the nearly two-year rally in stocks, opportunities remain for bullish investors to get in and not feel like a sucker.

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About the Author
Gil Weinreich, AdvisorOne

Gil Weinreich, AdvisorOne

Gil Weinreich has been the editor of Research magazine since 1997. During his editorship, the magazine, which reaches some 90,000 investment advisors, has gained broad acceptance within the wirehouse advisor community. Research has also won the prestigious award for Excellence in Financial Journalism conferred by the New York Society of Certified Public Accountants (NYSSCPA) in each of the seven years from 2003 to 2010. Gil himself won the first two of those awards for a pathbreaking column he wrote in 2003-2004 called “The Ethical Advisor.”

At Research, Gil has participated as a speaker, panelist or moderator at numerous industry conferences — from the World Series of ETFs to the Retirement Income Industry Association to various broker-dealer conferences; he’s lectured on ethics at Credit Lyonnais and keynoted at Dalbar’s financial professional conference.

Prior to Research, Gil worked as an international news reporter at Voice of America (VOA), where he wrote news for VOA broadcasts, mainly on the Africa and Mideast desks, and covered international news events. He produced live news shows, documentaries and feature programs, and won a journalism award for his coverage of breaking events in the Middle East. Earlier in his career, he worked at U.S. News and World Report in Washington, D.C., where he produced the weekly letters page.

Gil’s first book — on a non-financial topic — was published in 2010, prompting appearances on the Michael Medved show and other national radio programs.

Gil received his Master’s degree at American University in Washington, D.C., where he studied international relations. He earned his Bachelor’s degree at U.C. Berkeley, in political science.

Gil and his wife Nedra and their children live in Los Angeles’s Westside.

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