I found a fascinating study on email marketing, and I will make you a deal. I am building out my LinkedIn Connections. I want to be connected to people in financial-services who are focused on marketing.
Here’s the deal: Send me an invite to connect. Request link to “The best study on email marketing.” You can use this email address: bg@billgood.com. I will send you a link to the most fascinating study of the best times to email that I have ever seen.
Here’s a flavor of what you will learn. Before you click to the next page for the answers, answer these three questions:
What is the worst time to send an email?
- 6 a.m.–10 p.m.
- 10 p.m.–6 a.m.
- 12 p.m.–2 p.m.
When are financial-services emails most likely to be opened?
- 6 a.m.–10 p.m.
- 3 p.m.–5 p.m.
- 5 p.m.–7 p.m.
When are the highest click-through rates?
- Monday
- Friday
- Saturday
- Sunday
The Truth About Email Marketing
The worst time to send an email is (drum roll) 10 p.m. to 6 a.m. The study refers to this time block as “the dead zone.”
Financial-services emails are most likely to be opened between 3 p.m. and 5 p.m.
When are the highest click-through rates?
Saturday and Sunday.
By the way, the study I’m offering you will also answer this question: How many times can you email per month?
Send me that LinkedIn invite.
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Bill Good is chairman of Bill Good Marketing. His Gorilla CRM® System helps advisors double their production or work half as much; visit www.billgood.com. His seminar program, “No More Pies! ®,” helps advisors manage ETF portfolios using technical analysis; see www.nomorepies.net. And his blog, financialadvisorsmarketing.net, has lots of useful information for advisors who need to beef up marketing. To preview Bill as a speaker, see his YouTube channel here: bit.ly/billgoodspeaker.
