Bill Good

About the Author

Bill Good

Bill Good is chairman of Bill Good Marketing. His Gorilla CRM System helps advisors double their production or work half as much; visit www.billgood.com. His seminar program, “No More Pies,” helps advisors manage ETF portfolios using technical analysis; see www.nomorepies.net. And his blog, financialadvisorsmarketing.net, has lots of useful information for advisors who need to beef up marketing. To preview Bill as a speaker, see his YouTube channel here: http://bit.ly/BillGoodSpeaker.

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  10 Seminar Secrets

  By Bill Good  |  April 29, 2013

  Seminar marketing is fraught with peril. Many have failed in an attempt to make it work. However, for those who get it right, the results can be explosive.

• Your Optimum Day

  By Bill Good  |  April 1, 2013

  To create an optimum day, I guess we better define one.

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  How to Improve the FA Business Plan

  By Bill Good  |  February 22, 2013

  If your plan--in paper or just in your head--“needs some improvement,” or worse, stick with me. I’ll show you how to improve your planning process.

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  4 Tricks for Better Seminar Invites

  By Bill Good  |  February 12, 2013

  There are some fairly simple techniques for mastering this important advisor marketing skill.

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  Are You Listening? Read This Book

  By Bill Good  |  January 23, 2013

  A veteran who reads and applies the insights rendered in each chapter of a new book by Robert Finder can add polish to a successful career; a rookie will have a better chance to survive.

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  Cold Call Champions: The Winning Scripts

  By Bill Good  |  November 21, 2012

  This is the fourth and final article in my series on cold calling. In previous articles, I promised my readers “Send me your cold calling scripts.

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  Cold Call Rewrite

  By Bill Good  |  October 24, 2012

  I wrote about cold calling in my September and October columns and asked readers to take my survey. Here’s the most poignant of 142 answers I got to the question, “What is the most difficult part of the cold calling process?"

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  How to Master the Second ‘Cold’ Call

  By Bill Good  |  September 25, 2012

  Even if you do everything right on the first call, you can still blow it on this crucial follow-up call.

• Getting Over Two Cold-Calling Hurdles

  By Bill Good  |  September 14, 2012

  There are some straightforward ways that financial advisors can tackle the challenges of cold calling

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  Cold Calling 2012

  By Bill Good  |  August 23, 2012

  I need your help to find out which cold calling scripts and lists work best and what unique strategies may be out there.