Bill Good

About the Author

Bill Good

Bill Good is chairman of Bill Good Marketing. His Gorilla CRM System helps advisors double their production or work half as much; visit www.billgood.com. His seminar program, “No More Pies,” helps advisors manage ETF portfolios using technical analysis; see www.nomorepies.net. And his blog, financialadvisorsmarketing.net, has lots of useful information for advisors who need to beef up marketing. To preview Bill as a speaker, see his YouTube channel here: http://bit.ly/BillGoodSpeaker.

• Dragon 12: Great Productivity Tool Gets Even Better

  By Bill Good  |  August 7, 2012

  The premium edition has one feature that advisors should appreciate: “text to speech.”

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  What Triggers Referrals?

  By Bill Good  |  July 26, 2012

  The implications of the “change principle” for clients go deeply into your practice, especially into why you get referrals and why some clients get referred to your competitors.

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  Aiming High—6 Strategies for Success

  By Bill Good  |  June 27, 2012

  Let’s say you are bringing home $250,000 a year, certainly a good living. But you want to go to the top. How do you get there? UBS's Ira Walker lays out a plan.

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  Seminar Mistakes

  By Bill Good  |  May 24, 2012

  Commit two or more of these seminar sins, and you will join the legion of advisors who mutter “Seminars don’t work anymore.”

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  Your Model Day

  By Bill Good  |  April 25, 2012

  Without any doubt, your most valuable resource is your time.

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  Double Duty: Make Your Documents Work Twice as Hard

  By Bill Good  |  April 24, 2012

  I want to show you how to make your required documentation work overtime--for you and your clients.

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  Doing Well by Doing Good

  By Bill Good  |  April 9, 2012

  Being a good citizen can help you, your practice and those around you.

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  I Hereby Bequeath

  By Bill Good  |  March 26, 2012

  When times are tough and uncertain, investors cling to their current advisor.

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  Bulletproofing Your Practice Against Bad Clients

  By Bill Good  |  February 24, 2012

  From time to time, I see ads on TV from attorneys advising people who may have experienced investment losses that suing their financial advisor may be a solution.

• Watch the Clock: Timing and Email Marketing

  By Bill Good  |  February 15, 2012

  Advisors need to know the best times to send e-mail to be effective.