Bill Good

About the Author

Bill Good

Bill Good is chairman of Bill Good Marketing. His Gorilla CRM System helps advisors double their production or work half as much; visit www.billgood.com. His seminar program, “No More Pies,” helps advisors manage ETF portfolios using technical analysis; see www.nomorepies.net. And his blog, financialadvisorsmarketing.net, has lots of useful information for advisors who need to beef up marketing. To preview Bill as a speaker, see his YouTube channel here: http://bit.ly/BillGoodSpeaker.

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  Bulletproofing Your Practice Against Bad Clients

  By Bill Good  |  February 24, 2012

  From time to time, I see ads on TV from attorneys advising people who may have experienced investment losses that suing their financial advisor may be a solution.

• Watch the Clock: Timing and Email Marketing

  By Bill Good  |  February 15, 2012

  Advisors need to know the best times to send e-mail to be effective.

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  Time Management: The Key to Boosting Revenue

  By Bill Good  |  February 1, 2012

  I consider this article one of the most important I’ve written for Research magazine since I came on board in May 1990.

• Two Ways to More Assets

  By Bill Good  |  January 26, 2012

  It's difficult to get financial advisors to gently and persistently probe for additional funds.

• The No. 1 Prospecting Mistake

  By Bill Good  |  January 17, 2012

  Don’t let these blunders derail your prospecting campaigns.

• When’s the Right Time to Drop a Team Member?

  By Bill Good  |  December 26, 2011

  You will destroy your team of financial advisors if you don’t pull the plug when you need to.

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  The Very Best

  By Bill Good  |  December 26, 2011

  In my July article in Research, I published an appeal to advisors to fill out my “Best Practices 2011” survey. Over 380 FAs responded. To everyone who helped: Thankyouverymuch!!

• How to Plan–and Live–Your Model Workday

  By Bill Good  |  December 22, 2011

  It's time to look at how important your time is and try some key time-management strategies to improve your practice.

• The One Best Practice

  By Bill Good  |  December 14, 2011

  Being enthusiastic creates an immediate change in your sales results. As an added benefit, people’s reaction to your enthusiasm makes you feel better. It’s clearly win-win.

• Cold Calling: Three Ways to Open the Door

  By Bill Good  |  November 30, 2011

  You will get better results from prospecting with a product than a concept, and better results with a concept than a service.