Mary Scott

• Rhetorical Answers: "Words That Work - It's Not What You Say It's What People Hear" by Dr. Frank Lu

  By Mary Scott  |  April 1, 2007

  Which statement appears more frightening? "Social Security will run out of money in 2017" or "Social Security will run out of money in 10 years."...

• CPA Alliances

  By Mary Scott  |  March 1, 2007

  Many financial advisors understand that in order to expand their practices it's increasingly important to acquire another business, be acquired, or affiliate with other professionals...

• Befriending Your Brain

  By Mary Scott  |  January 1, 2007

  If you and your clients have a New Year's resolution to be better and smarter investors, then you may want to check out Forbes columnist...

• Are You a Spider or a Starfish?

  By Mary Scott  |  December 1, 2006

  "If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg,...

• Catty Customers

  By Mary Scott  |  November 1, 2006

  It's common knowledge that the traditional marketing model is outdated and irrelevant. Although television, radio and newspaper advertising is far from being totally inconsequential, we...

• Starfish organizations

  By Mary Scott  |  November 1, 2006

  "If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg,...

• The MA Manual

  By Mary Scott  |  October 1, 2006

  Have you ever wondered what your practice is worth or how you can make it more valuable? How to Value, Buy or Sell a Financial...

• Questions Great Financial Advisors Ask

  By Mary Scott  |  September 1, 2006

  We all know it: Modern day financial advising isn't about transactions, sales pitches and reeling in clients. Rather, it's about understanding clients' financial needs, and...

• Book on Question Contains Answers

  By Mary Scott  |  July 1, 2006

  The Ultimate Question: Driving Good Profits and True Growth. By Fred Reichheld. Harvard Business School Press. $24.95. Fred Reichheld, director emeritus of Bain & Co., became a...

• Evaluating "The Number"

  By Mary Scott  |  June 1, 2006

  "The Number" was published early this year with a huge marketing budget as well as stellar reviews from the Wall Street Journal and New York...