Sports & Business

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  Business of Sports: 7 Big Sponsorships by Prudential

  By Dan Berman, AdvisorOne  |  June 4, 2012

  An obvious key advertising arena is sports, and Prudential is a big player. Fans would have a hard time not associating a “piece of the rock” with their favorite teams, from the Yankees to the Devils to the Red Bulls.

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  Baseball’s 7 Biggest Busts: Phenoms to Flops

  By Dan Berman, AdvisorOne  |  April 5, 2012

  AdvisorOne turns from the field of money to the field of dreams, or rather nightmares, in this case. These players started with a bang, but all quickly faded.

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  Ivy League All-Star Investment Team: At Point Guard, Jeremy Lin

  By James J. Green, AdvisorOne  |  February 16, 2012

  Consider: If advisors act as asset allocation point guards for their clients, which Ivy Leaguers would you want on your team?

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  Top 7 Richest Stadium Naming Deals by Financial Services Firms

  By Ron Pechtimaldjian, AdvisorOne  |  February 10, 2012

  Stadiums and arenas used to be named to match the owners’ outsize egos or for some geographic locale or noble idea that resonated with fans—Comiskey Park, Candlestick Park, Boston Garden. Many are now named to match the owners’ growing thirst for cash.