behavioral finance principles

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  Advising the Primary Breadwinner: Working With Women

  By Savita Iyer-Ahrestani, AdvisorOne  |  October 29, 2012

  Ample research has been done on the differences in financial behavior between men and women, and today, many financial advisors who are incorporating behavioral finance principles in their practices are taking note of these elements.

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  Can Behavioral Finance Stop a Financial Crisis?

  By Savita Iyer-Ahrestani, AdvisorOne  |  July 19, 2012

  As policymakers around the world continue to deal with the legacy of the 2008 crisis, some are considering incorporating elements of behavioral finance into their proposals as they look to strengthen systems for the future.

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  Dementia and Due Diligence: Why Clients’ Cognitive Function Is Your Concern

  By Savita Iyer-Ahrestani, AdvisorOne  |  April 26, 2012

  It’s never an easy topic to bring up and one that most financial advisors would probably say has little, if anything, to do with them.

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  New Behavioral Finance Findings and Optimal Asset Allocation

  By Savita Iyer-Ahrestani, AdvisorOne  |  February 23, 2012

  A Swiss professor extends Kahneman and Tversky's research to explore how a client's aversion to loss is based on individual reference points and mental accounting, and the implications for advisors.

• At CFDD 2011, Use ‘Positive Manipulation’ to Influence Client Behavior

  By Danielle Andrus, AdvisorOne  |  October 18, 2011

  The primary goal of using behavioral finance principles in your practice is to 'positively manipulate behavior on a subconscious level,' Darrin Farrow said on Monday at the 2011 Center for Due Diligence conference.