Bill Good Marketing

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  10 Seminar Secrets

  By Bill Good  |  April 29, 2013

  Seminar marketing is fraught with peril. Many have failed in an attempt to make it work. However, for those who get it right, the results can be explosive.

• Your Optimum Day

  By Bill Good  |  April 1, 2013

  To create an optimum day, I guess we better define one.

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  How to Improve the FA Business Plan

  By Bill Good  |  February 22, 2013

  If your plan--in paper or just in your head--“needs some improvement,” or worse, stick with me. I’ll show you how to improve your planning process.

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  2012 Advisor Hall of Fame

  By Ellen Uzelac  |  November 21, 2012

  Welcome to Research magazine’s Advisor Hall of Fame, now in its 22nd year.

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  Dragon 12: Great Productivity Tool Gets Even Better

  By Bill Good  |  August 7, 2012

  The premium edition has one feature that advisors should appreciate: “text to speech.”

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  Bulletproofing Your Practice Against Bad Clients

  By Bill Good  |  February 24, 2012

  From time to time, I see ads on TV from attorneys advising people who may have experienced investment losses that suing their financial advisor may be a solution.

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  Watch the Clock: Timing and Email Marketing

  By Bill Good  |  February 15, 2012

  Advisors need to know the best times to send e-mail to be effective.

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  Two Ways to More Assets

  By Bill Good  |  January 26, 2012

  It's difficult to get financial advisors to gently and persistently probe for additional funds.

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  The No. 1 Prospecting Mistake

  By Bill Good  |  January 17, 2012

  Don’t let these blunders derail your prospecting campaigns.

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  When’s the Right Time to Drop a Team Member?

  By Bill Good  |  December 26, 2011

  You will destroy your team of financial advisors if you don’t pull the plug when you need to.