Boston Bruins

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  Ex-NHL Player, Now HighTower Advisor, Scores Big With Pros

  By John Sullivan, AdvisorOne  |  April 24, 2013

  A professional athlete that’s really good with money—it’s a rare find, but the need is critical.

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  Top 7 Richest Stadium Naming Deals by Financial Services Firms

  By Ron Pechtimaldjian, AdvisorOne  |  February 10, 2012

  Stadiums and arenas used to be named to match the owners’ outsize egos or for some geographic locale or noble idea that resonated with fans—Comiskey Park, Candlestick Park, Boston Garden. Many are now named to match the owners’ growing thirst for cash.

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  Business of Sports: 6 Big Sponsorships by New York Life

  By Dan Berman, AdvisorOne  |  January 25, 2012

  New York Life invests heavily in sponsoring the games we love to watch and sees benefits beyond just name recognition.

• Sun Life's New Partner: The Miami Dolphins

  By Robert F. Keane  |  January 20, 2010

  2010 Super Bowl to be played in Sun Life Stadium