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By Ron Pechtimaldjian, AdvisorOne |
February 10, 2012
Stadiums and arenas used to be named to match the owners’ outsize egos or for some geographic locale or noble idea that resonated with fans—Comiskey Park, Candlestick Park, Boston Garden. Many are now named to match the owners’ growing thirst for cash.
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By James J. Green, AdvisorOne |
May 9, 2011
Strategy shown by sponsorship deals with Dolphins and Celtics, LPL platform presence and growth in RIA channel.
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By John Sullivan, AdvisorOne |
January 14, 2011
Deal includes Jumbotron, digital marketing and team appearances.