Cogent

Clients Doubling Down With Their Current Mutual Fund Managers: Study

By Janet Levaux, AdvisorOne | April 16, 2012

This should give nine asset managers a boost in fund flows, according to Cogent.
Performance doesn't do it for boomer investors

By Staff Writer | March 1, 2009

Who cares about fund performance, right? Cogent Research's 2009 Investor Brandscape indicates combined perceptions of a firm's financial stability and range of products is a...
Firm stability and fund selection trump performance as key drivers of mutual fund loyalty

By Jenny Ivy | January 14, 2009

Market volatility means today's investor no longer looks at a mutual fund's performance, but the stability of a mutual fund company and the breadth of...

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