Daniel Bernoulli

  • Rethinking Zero

    By James Picerno  |  January 1, 2008

    Alpha is widely viewed as a zero sum game, and so for every investor who beats the market, someone must trail it. If this balancing...

  • Mental Accounting

    By Staff Writer  |  April 1, 2003

    In today's highly competitive environment, advisors are employing various client-profiling tools to understand more about their clients' needs. Some have embraced a more comprehensive financial...