Paul Greenberg

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  Your Client’s Brain: Improving Financial Decisions With ‘Brain Extenders’

  By Olivia Mellan  |  March 27, 2013

  Paul Greenberg uses technology to supplement the memory abilities of older clients, leading to better decision-making.

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  Your Client’s Brain: Coping as Your Clients Age

  By Olivia Mellan  |  March 26, 2013

  As the brain ages, there is a decline in the ability to make decisions matched by a misplaced confidence in that ability.

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  Second Thoughts: Making Better Decisions

  By Olivia Mellan, Sherry Christie  |  February 25, 2013

  When messages from a client's rational and emotional minds are contradictory, we need to arrive at a resolution that integrates them.

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  Double Think: Winning the Battle Over Your Clients’ Two Brains

  By Olivia Mellan, Sherry Christie  |  January 21, 2013

  It’s impossible to read minds, but an understanding of how people’s brains work can help you better serve clients.

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  Investment Decisions: Men’s Brains Are From Mars, Women’s Are From Venus

  By Olivia Mellan, Sherry Christie  |  January 21, 2013

  Financial decision-making is also influenced by gender differences, according to psychology professor Paul Greenberg.