Richard M. Nixon

Boomer characteristics

By Staff Writer | May 28, 2008

Take a moment to consider the characteristics of the entire boomer population and how these can impact the financial and insurance purchase decisions made by...
Avoid generic boomer thinking to build stronger relationships

By Brian Lard | February 1, 2008

Baby boomers are often described as a generation which ardently values individuality. It is ironic, then, that "boomer" has become a generic description, one that...

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