social media strategies

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  Where the Clients Are: Facebook

  By Danielle Andrus, AdvisorOne  |  October 22, 2012

  Almost three-quarters of DC plan participants use Facebook, Spectrem found—and usage varies only slightly by age.

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  Social Media Is for Marketing, Not Socializing: Execs

  By Danielle Andrus, AdvisorOne  |  June 12, 2012

  For John Jenkins, president and CEO of Asset Preservation Strategies, and Josh Gilliam, managing director of Gilliam, Mease & Associates, social media is a marketing and branding tool, rather than a way to interact with clients and prospects.

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  Financial Services Firms Use Social Media to Build Targeted Online Presence

  By Danielle Andrus, AdvisorOne  |  September 7, 2011

  A report from Corporate Insight released Wednesday found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks.

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  Social Media Use Among Asset Managers Takes 'Giant Leap,' Cerulli Finds

  By Melanie Waddell, AdvisorOne  |  August 9, 2011

  Asset managers have shown a “giant leap forward” in their “adoption and implementation” of social media since last year, a new report by Cerulli Associates has found.