The Nielsen Company

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  New Hire Roundup: MFS Adds Geremia and Jessee; Dearing and Ryan Go to Cole Real Estate

  By Marlene Y. Satter, AdvisorOne  |  October 6, 2011

  This week in new hires, MFS Investment Management welcomed Carol Geremia and James Jessee as co-heads of global distribution and Cole Real Estate expanded its sales team with Bret Dearing and Jim Ryan.

• Boomers still top spending habits

  By Staff Writer  |  February 1, 2009

  Even in a recession, boomers dominate in spending power. According to recent data from the Hallmark Channel and The Nielsen Company, baby boomers account for...

• Boomers like to buy brand names

  By Staff Writer  |  December 10, 2008

  The Hallmark Channel and The Nielsen Company have teamed up to examine the spending power and brand loyalty of American baby boomers. Here's what they...

• Old boomer problem gets shiny new name

  By Staff Writer  |  July 1, 2007

  A national study conducted by The Nielsen Company and Age Lessons claims to have uncovered a new market segment known as pivot spenders. The study...